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Streetprint Manila is a research project that is part of a larger research endeavour called “Six Continents and Between”. Initiated by Prof. Gary Kelly of the University of Alberta, 6CAB seeks to investigate popular print culture across various geographical, sociocultural, and ethnolinguistic contexts. More specifically, it aims to look at reading patterns and preferences of the Filipino Everyman, or those whom we would largely consider members of the “masa” class.
So, when Flipside entered the local market, we sought to address issues of distribution, too—a more challenging issue to solve than e-book conversion. Using international distribution standards (the use of the Adobe Content Server technology for DRM), we launched Flipreads.com in November of 2011, making it the first Filipino homegrown e-bookstore.
