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Streetprint Manila is a research project that is part of a larger research endeavour called “Six Continents and Between”. Initiated by Prof. Gary Kelly of the University of Alberta, 6CAB seeks to investigate popular print culture across various geographical, sociocultural, and ethnolinguistic contexts. More specifically, it aims to look at reading patterns and preferences of the Filipino Everyman, or those whom we would largely consider members of the “masa” class.
However, in 2011, a demand for e-book conversion and distribution began locally. Having had the international exposure and the competency for everything e-book, Flipside opened its doors to the local Philippine book industry.
