Welcome to Streetprint Manila

Streetprint Manila is a research project that is part of a larger research endeavour called “Six Continents and Between”. Initiated by Prof. Gary Kelly of the University of Alberta, 6CAB seeks to investigate popular print culture across various geographical, sociocultural, and ethnolinguistic contexts. More specifically, it aims to look at reading patterns and preferences of the Filipino Everyman, or those whom we would largely consider members of the “masa” class.

Flipside and Digital Publishing in the Philippines

To compound matters, the only payment method available to e-book buyers was credit card. In 2011, according to banking professionals, credit card penetration in the Philippines was at a mere 4% of the total population. Furthermore, in terms of device adoption, people leaned more towards Android and iOS devices. Very few actually owned Kindle devices, which is problematic given that the only legitimate vendor of e-books is Amazon.

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