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Streetprint Manila is a research project that is part of a larger research endeavour called “Six Continents and Between”. Initiated by Prof. Gary Kelly of the University of Alberta, 6CAB seeks to investigate popular print culture across various geographical, sociocultural, and ethnolinguistic contexts. More specifically, it aims to look at reading patterns and preferences of the Filipino Everyman, or those whom we would largely consider members of the “masa” class.
In her seminal study on Philippine book history, Dr. May Jurilla traces the institutionalization of the Filipino romance novel as a genre of popular literature to the mid-1980s, when the works of writers such as Martha Cecilia were being published and breaking publishing records in terms of number of book units sold, as well as the multiple number of times their titles were being reprinted.
