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Streetprint Manila is a research project that is part of a larger research endeavour called “Six Continents and Between”. Initiated by Prof. Gary Kelly of the University of Alberta, 6CAB seeks to investigate popular print culture across various geographical, sociocultural, and ethnolinguistic contexts. More specifically, it aims to look at reading patterns and preferences of the Filipino Everyman, or those whom we would largely consider members of the “masa” class.
The city is teeming with life wherever one goes, and as the NBDB Readership Survey points out, a great percentage of Filipinos engage in some form of reading. Everyone who goes through the streets of Manila is bombarded with various kinds of texts, from books for rent, to newspapers, to billboard ads, and even street posters and ads.
