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Streetprint Manila is a research project that is part of a larger research endeavour called “Six Continents and Between”. Initiated by Prof. Gary Kelly of the University of Alberta, 6CAB seeks to investigate popular print culture across various geographical, sociocultural, and ethnolinguistic contexts. More specifically, it aims to look at reading patterns and preferences of the Filipino Everyman, or those whom we would largely consider members of the “masa” class.
The magazine’s storied beginnings can be traced to 1922, when Don Ramon Roces started publishing vernacular magazines, starting with the Tagalog edition of Liwayway. The magazine is called Liwayway after a failed initial attempt at magazine publishing. Hence, Liwayway marks the dawn of a new chapter in Don Ramon’s publishing life.
