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Streetprint Manila is a research project that is part of a larger research endeavour called “Six Continents and Between”. Initiated by Prof. Gary Kelly of the University of Alberta, 6CAB seeks to investigate popular print culture across various geographical, sociocultural, and ethnolinguistic contexts. More specifically, it aims to look at reading patterns and preferences of the Filipino Everyman, or those whom we would largely consider members of the “masa” class.
Only 6% of readers personally own a tablet computer or an e-book reader. Of these, 22% are college graduates or students who go to private schools, suggesting a strong correlation between education and digital readership. 56% of the respondents say they have no plans of buying such devices.
