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Streetprint Manila is a research project that is part of a larger research endeavour called “Six Continents and Between”. Initiated by Prof. Gary Kelly of the University of Alberta, 6CAB seeks to investigate popular print culture across various geographical, sociocultural, and ethnolinguistic contexts. More specifically, it aims to look at reading patterns and preferences of the Filipino Everyman, or those whom we would largely consider members of the “masa” class.
With the strong religious influences in the country, religious reading is an integral part of the reading culture in the Philippines. The 2013 National Book Development Board Reading Survey estimates that the Bible is the most popular non-schoolbook read, with 58% of Filipinos listing it as the non-(school)required book that they read.
