The Not-So-Unlikely Most Popular Book in the Philippines
Some texts also use popular iconography as a selling point, such as this book which features an image of Jollibee, the famously happy mascot of a domestic fast food chain.
lol
Streetprint Manila is a research project that is part of a larger research endeavour called “Six Continents and Between”. Initiated by Prof. Gary Kelly of the University of Alberta, 6CAB seeks to investigate popular print culture across various geographical, sociocultural, and ethnolinguistic contexts. More specifically, it aims to look at reading patterns and preferences of the Filipino Everyman, or those whom we would largely consider members of the “masa” class.
Some texts also use popular iconography as a selling point, such as this book which features an image of Jollibee, the famously happy mascot of a domestic fast food chain.